Daniel Hill

Known as America's most trusted reputation and crisis expert. I advise world leaders, CEOs & celebs.


CEO of Hill Impact 

Wayfair walkout: How furniture retailer can avoid 'slippery slope' of political pressure

Wayfair executives should resist the urge to rush for a solution to an escalating dispute with company employees who staged a walkout Wednesday to protest business dealings with U.S. government contractors operating immigration facilities, according to a crisis communications expert. The walkout began at 1:30 p.m. ET on Wednesday, days after employees learned that Wayfair planned to sell $200,000 worth of furniture to BCFS, a nonprofit contractor that operates immigration detention facilities a

Wayfair employees plan walkout to oppose furniture sales to migrant detention facilities

Dan Hill, head of the crisis-management specialist Hill Impact, of Washington, D.C., said Wayfair’s decision was a difficult one. “Once you start opening yourselves up to doing evaluations of sales according to public-policy issues, and things that go beyond legal concerns, it becomes very complicated,” he said. “Their stockholders aren’t going to be OK with them making unilateral decisions based on political skirmishes or public-policy fights.”

Boeing's rocky road to win back trust after deadly 737 Max crashes: 'We know we have work to do'

After two deadly crashes, Boeing is scrambling to persuade regulators to allow its cash cow, the 737 Max, back in the air. Rebuilding trust with the public will be even trickier. Aviation authorities worldwide in mid-March grounded Boeing's best-selling jet, a revamped and more fuel-efficient version of its workhorse aircraft that has been flying for more than 50 years. The model crashed in Indonesia in October and Ethiopia less than five months later, claiming 346 lives combined. The aerospace

Massive 'Avengers: Endgame' footage leak hits Twitter, Reddit

Dan Hill, CEO of Hill Impact, a marketing, lobbying and PR firm, said the incident could be an opportunity for Disney to respond in a smart way that keeps people talking, like leaking deleted scenes or bloopers from previous Marvel films. “I think these are opportunities for companies to show their character in a way that maybe the public isn’t used to seeing,” he said. “It’s an opportunity for Disney, which tends to be very buttoned up, to have some fun.”

Biden botched touchy feely crisis response

Crisis wrangler Dan Hill told The PR Week podcast this week he would have advised Biden to take some time out and make sure he himself had fully come to terms with the furor. He bemoaned the obsession in crisis practice with feeling the need to respond to everything immediately. "[The video] made it 100% worse," said Hill. "Everything he’s done has made it worse. "I highly doubt Joe Biden has come to terms with how he may have made people feel uncomfortable. In order to adequately handle the crisis, you’ve got to handle the issue."

Brand experts say Gillette has hit a home run with its latest ad addressing the #MeToo movement

Gillette is the latest mainstream brand to have triggered a social-media firestorm, with hundreds of consumers lashing out at the brand on Twitter and YouTube for its latest ad, "We Believe." But the 1 1/2-minute spot, which challenged toxic masculinity and directly invoked the #MeToo movement, was a calculated bid by the Proctor & Gamble shaving brand to gain relevance with consumers. Read more: Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahea

DoubleTree by Hilton scrambles to repair image after black guest is removed in Oregon

Hilton Hotels & Resorts, one of the world’s largest hospitality companies, issued a statement through its DoubleTree by Hilton Twitter account saying the hotel brand has “zero tolerance for racism.” It said the independent operator of the Portland hotel had fired two employees “involved in the mistreatment of Mr. Massey and is working with Diversity & Inclusion experts.”

So what would a U.S. 'Space Force' even cost? | News

Imagine what it takes in dollars and cents to operate the U.S. Coast Guard in a year. Now swap out those maritime duties for a mission focused on outer-space warfare. "When you start talking about a few billion versus $8 billion, the public doesn't distinguish between those that much," said Hill, who runs the D.C. branding firm Hill Impact. "In Washington parlance, a billion is a rounding error. But to most people, a billion is a lot."

'Few companies can afford to anger that many consumers and survive': Branding experts say Nike may have gotten exactly what it wanted with its controversial new Colin Kaepernick ad

Nike ignited a firestorm with its latest "Just Do It" ad featuring former NFL quarterback Colin Kaepernick. Surely, Nike anticipated the tremendous backlash it would spark. In fact, outraged consumers burning or cutting up Nike socks may have been just what the brand was looking for, say marketing experts. While brands have increasingly flirted with taking a stand on hot-button issues in recent years, not many brands have been quite as bold as Nike. "It must have been their calculus that swoo

Nike took a hit after releasing the Colin Kaepernick ad. In the Trump era, that might be part of the plan | News

Enraged Nike customers are burning their swoosh-branded gear. Some U.S. conservatives are calling for a boycott of a company with global sales worth more than $36 billion US. The apparel giant's stock dropped more than three per cent on Tuesday. And yet, some sports cultural commentators suspect Nike's famed marketing department is relishing the reaction to the company's 30th-anniversary Just Do It campaign, which looks to be a purposeful endorsement of the controversial #TakeAKnee movement. H

The Thoughtful Entrepreneur: EP 015 - Crisis Management and Your Mission - Dan Hill

Dan Hill is CEO of Hill Impact, an integrated strategic communications and government relations firm located in Washington, D.C. For more than twenty years Hill has guided organizations and high-profile individuals through complex issues including crisis. He is among the most sought-after and quoted experts on brand & reputation management in the nation. Hill's clients include Fortune 100 multinational corporations, global non-profits and notable names in the sports & entertainment industries.

To Avoid a Crisis, Nonprofits Should Prepare and Know Their Mission

The notion that a noble mission and a track record of good deeds can shield an organization and its brand from crisis is a myth. Many organizations are woefully unprepared to handle a crisis and as a result make the original issue worse with poorly executed responses. While it is my experience that not-for-profits are generally less prepared than for-profit corporations, established brands such as Starbucks, Pepsi, United and Uber prove that even they can turn a small crisis into something much

A rocky stretch has Wall Street wondering whether a beleaguered Papa John's can be saved from itself

When Papa John's founder John Schnatter took a shot at the NFL last November, blaming it for "poor leadership" amid players kneeling during the national anthem, it was seen as a temporary piece of bad news that should eventually fade away. Months later, it's clear that was only the beginning of a terrible run of missteps and mistakes by Schnatter, company executives and the board of directors. Since then, the third-largest pizza chain has been embroiled in a controversy over a racist comment,

Subway is in trouble, looks to consulting firm for help

Five dollar footlongs are no longer working for Subway anymore. The 52-year old sandwich chain, which has been in a sales slump for years, has reportedly hired an outside consulting firm to help it get back on its feet and possibly position itself for a future sale, according to the New York Post. While the chain, nor Bain, would confirm the reports, the Post cites two Subway insiders confirming the news as a push to professionalize its current operations and prepare itself to look more attrac

IHOP: Fake name change to IHOb to boost burger business was risk worth taking

Dan Hill, CEO of Hill Impact, said he is unsure if the move would result in increased sales. However, he thinks it is “misplaced” to assume increased conversation will result in a greater windfall for IHOP. Regardless of the economic result, Hill said he disliked the campaign due to how it misled customers and stakeholders alike into believing the company was changing its name. IHOP told USA TODAY that the name change was temporary before the launch on June 11. “Any marketing ploy that is based on dishonesty says something about your culture,” Hill said. “It says you care more about sales than you do integrity.”

Papa John's had 'toxic' frat culture led by Schnatter, report says

It seems that Papa John's has a number of deep-rooted issues that run much deeper than its founder using a racially charged slur on a conference call, according to new and damning report by Forbes. The news organization said it interviewed 37 current and former Papa John's employees, uncovering inappropriate behavior and scandalous conduct that paints a dark portrait of John Schnatter and the pizza empire he has built. In the wake of the report, Papa John's shares sold off nearly 5 percent Thu

ABC World News Tonight

The founder of Papa John's resigned from his position as chairman of the pizza chain's board of directors, just hours after he apologized for using a racial slur during a company conference call earlier this year. The Louisville, Kentucky-based company announced late-Wednesday night it had accepted John Schnatter’s resignation, saying it planned to replace him in the coming weeks. Schnatter, 56, also resigned from his position on the University of Louisville’s board of trustees, effective immediately, according to the school. He had served on the board for two years.

Papa John's founder Schnatter apologizes for using the N-word on conference call

Papa John's founder John Schnatter admitted to using the N-word during a May conference call and apologized for the comments after Forbes magazine detailed the incident in an article Wednesday. “News reports attributing the use of inappropriate and hurtful language to me during a media training session regarding race are true," Schnatter said in a statement released by Papa John's. "Regardless of the context, I apologize. Simply stated, racism has no place in our society.” Schnatter was on a c
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